Marketing and Communications Manager (Director of Marketing and Communications)

Penn State University

University Park Campus
Campus City:
University Park, PA
Date Announced:
Date Closing:
open until filled
Job Number:
Level/Salary Band:
  • 04 – L – Exempt
  • 05 – M – Exempt
Work Unit:
Penn State Law and School of International Affairs
Dean's Office
Full/Part Time:


Penn State Law and the School of International Affairs (SIA), two professional schools co-located in University Park, are seeking a dynamic, innovative marketing and communications leader to serve as Director of Marketing and Communications for both schools. Reporting to the dean of Penn State Law and SIA and serving as a critical member of the schools’ leadership teams, this position is responsible for designing, planning, and executing a strategic digital media, social media, and marketing plan that will be effective in a rapidly evolving marketing and communications environment. The position supervises four marketing and communications professionals responsible for fast-paced, responsive communications that advances both schools. Key responsibilities include: producing regular and effective social media and news stories that highlight faculty, staff, students, and programs; developing and disseminating of marketing and admissions materials; leading a website redesign project and updating the websites; and supporting events and alumni outreach. Working closely with a hands-on dean who highly values marketing and communications and is active on social media, this position will lead the development of the brands of the two schools and craft strategic, data-driven approaches that advance the schools’ strategic priorities, attract highly qualified students and faculty, and raise the schools’ profiles and reputations. Penn State Law is one of Penn State’s two law schools, and offers a J.D. program as well as Master of Laws and Doctor of Juridical Science programs for foreign attorneys. Penn State Law has modern, state-of-the-art facilities and a faculty of outstanding scholars and dedicated teachers. The law school is deeply committed to legal education for a changing society—with strategic initiatives in innovative technology and interdisciplinary partnerships across Penn State and beyond. For more information about Penn State Law, visit The Penn State School of International Affairs (SIA) offers a two-year master of international affairs degree program as well as several one-year resident certificate programs. The SIA faculty consists of 15 full-time faculty members (in addition to 33 affiliate faculty members across Penn State State) with broad research and teaching interests across the spectrum of international affairs. The school is led by the dean of Penn State Law and SIA and a faculty director. For more information about SIA, visit Penn State Law and the School of International Affairs are located in the Lewis Katz Building on Penn State’s University Park campus in State College, Pennsylvania. University Park is the largest of Penn State’s campuses and houses the University’s central administration, its renowned graduate and undergraduate programs, and its NCAA Division I Athletics Department. The 13-square-mile campus is home to more than 46,000 graduate, professional, and undergraduate students and more than 12,000 full-time employees (faculty and staff). University Park is pedestrian and bike friendly and features an eclectic mix of historic classroom buildings, cutting-edge, modern architecture, and beautiful urban landscape. Often referred to as Happy Valley, State College is a quintessential college town that offers residents many of the amenities of a larger urban environment in a clean, safe, and welcoming setting. Centrally located between several major metropolitan areas, State College is within a few hours’ drive of New York, Washington, Philadelphia, Baltimore, Cleveland, and Pittsburgh. With a diverse population made up largely of Penn State faculty and staff, State College is consistently ranked among the nation’s smartest, safest, and most livable cities. This job will be filled as a level 4, or level 5, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus eight years of related experience, or an equivalent combination of education and experience for a level 4. Additional experience and/or education and competencies are required for higher level jobs. The ideal candidate will be an energetic and innovative marketing professional with experience developing digital and social media strategies in a fast-paced environment, leading teams, advising senior management on communications strategies and tactics, and analyzing data for continuous improvement. Applicants should be ambitious and entrepreneurial leaders with a record of executing successful digital media, social media, and marketing plans and a desire to stay abreast of emerging trends and technology. Hands-on experience in Google Ads, paid and organic social media, and marketing analytics is required. Candidates should also exhibit refined and poised communications skills and have the ability to interact meaningfully, confidently, and effectively with professionals of all levels of experience and authority. Penn State is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusion that supports both broad and specific diversity initiatives, and leverages the educational and institutional benefits of diversity. We value inclusion as a core strength and an essential element of our public service mission.

These salary bands have been established to provide salary guidelines for staff positions.

Salary Band Minimum Midpoint Maximum
A $16,584 $24,456 $32,328
B $18,240 $26,904 $35,556
C $19,728 $29,592 $39,456
D $21,708 $32,568 $43,416
E $24,312 $36,468 $48,612
F $27,228 $40,848 $54,456
G $30,012 $45,744 $61,500
H $34,188 $52,140 $70,080
I $38,988 $59,424 $79,908
J $43,716 $67,740 $91,812
K $50,712 $78,600 $106,488
L $58,836 $91,176 $123,528
M $68,232 $105,756 $143,292
N $80,508 $124,788 $169,068
O $93,492 $147,252 $201,024
P $110,340 $173,760 $237,192
Q $126,396 $199,056 $271,728
R $151,668 $238,872 $326,088