Marketing Strategy Specialist (Social Media Specialist)
Penn State University
Penn State’s Office of Strategic Communications - the University’s central news, public relations, and marketing division - is looking for an experienced Social Media Specialist to join its team. This position will help plan and execute short- and long-term strategy for Penn State’s main social media accounts, curate and create content for multiple social media platforms, and monitor and respond to social conversations and comments. In addition to seeking information of interest to our audiences, analyzing content and campaigns, and compiling reports, the person in this position will assist in using analytics for continuous quality improvement. This job will be filled as a level 2, or level 3, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus two years of related experience, or an equivalent combination of education and experience for a level 2. Additional experience and/or education and competencies are required for higher level jobs. Along with experience managing social media accounts in a professional capacity, the ideal candidate will have excellent verbal, written, and interpersonal skills; an understanding of and familiarity with a wide range of social media platforms and management tools; and knowledge of public relations principles and best practices. Basic photography and video skills are essential, and demonstrated success using visual storytelling to drive engagement is desired. Flexibility, a balance of creative and analytical skills, and the ability to work with a team and self-manage are essential. Experience working in a higher education setting is preferred, but not required. This position involves working evening and weekend hours, as needed.
These salary bands have been established to provide salary guidelines for staff positions.