Marketing and Communications Manager (Director of Strategic Communications)
Penn State University
Penn State Lehigh Valley is accepting applications for the role of Director of Strategic Communications. The position oversees the public information responsibilities for the campus, aligning visual and editorial identity to the Penn State brand as directed by the Office of Strategic Communication at University Park. Additionally, this position coordinates efforts with Enrollment Management/Admissions to focus on the strategic marketing goals and the assessment of effective promotion and messaging in accordance with Undergraduate Admissions and the Penn State Office of Strategic Communication. The Director of Strategic Communications also plays an important role coordinating with the Development Director and supporting development initiatives. This position serves as a key member of the crisis communication team and the Chancellor’s Cabinet. This position supervises a staff of four full-time employees: the digital communications coordinator, visual communications specialist, public relations specialist, and events coordinator, and engages several interns and student workers in the field of communication. The successful candidate will possess an understanding of communications, marketing, digital, social, and print media, and how to utilize them separately and in tandem in order to articulate the distinctiveness and appeal of our campus and obtain desired results. Penn State Lehigh Valley is a four-year campus of The Pennsylvania State University that offers a world-class education and opportunities both in and out of the classroom on a growing campus in the Lehigh Valley. With approximately 1,000 students, the campus offers the advantages of a small college, with access to the resources of a large university. For additional information about Penn State Lehigh Valley, please visit our web page at https://lehighvalley.psu.edu. This job will be filled as a level 3, or level 4, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus five years of related experience, or an equivalent combination of education and experience for a level 3. Additional experience and/or education and competencies are required for higher level jobs. Additional experience preferred in higher education marketing or communications with particular skills in strategies, tactics, and metrics to reach target audiences, measure impact, and refine messaging. This is a fixed-term appointment funded for one year from date of hire with possibility of re-funding.
These salary bands have been established to provide salary guidelines for staff positions.