Marketing Manager/Assistant Marketing Director
Penn State University
Penn State World Campus is seeking a Program Marketing Manager or an Assistant Director of Program Marketing to join its experienced team of marketing professionals. This position, which reports to the Associate Director for Program Marketing, is responsible for the development and execution of marketing strategies for a portfolio of online degree and certificate programs. Penn State World Campus is one of the nation’s most respected providers of online higher education. We collaborate with Penn State’s academic units and colleges to offer more than 150 Penn State degree and certificate programs online. This person will work with a team of marketing professionals, web strategists, creative specialists, data analysts and market researchers to develop data-driven marketing plans, manage marketing budgets, implement targeted campaigns and monitor campaign performance. You will serve as the marketing lead, interacting with staff and faculty for our online programs. This position is ideal for an experienced marketing candidate that is innovative, collaborative, and is a creative and strategic thinker with excellent interpersonal and communication skills. This individual will be responsible for the following: serves as the marketing expert for a portfolio of online programs and uses research to understand a program’s target audience, competitive positioning, and value proposition; develops and presents data-driven marketing plans that define the program’s objectives, strategies, tactics, and performance metrics; works with marketing leadership and key stakeholders to set annual program goals; collaborates with multiple departments within marketing (marketing strategy, creative team, media team, web strategy) to ensure on-time execution of marketing initiatives; create content and messaging for print and digital ads, email campaigns, program websites and brochures, and other marketing materials; use of Google Analytics to track and measure marketing outcomes including lead generation and marketing activities; create and present marketing reports on key strategies initiated, successes, and updates on marketing initiatives; manage program marketing budgets. We seek candidates who are able to demonstrate experience and ability to advance Outreach's diversity initiative. This job will be filled as a level 3, or level 4, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus four years of related experience, or an equivalent combination of education and experience for a level 3. Additional experience and/or education and competencies are required for higher level jobs. The ideal candidate is someone who has experience developing and executing digital marketing strategies and can demonstrate the fundamental principles of marketing. You should be a strong communicator with excellent interpersonal skills. If you have a record of developing and executing marketing strategy, we welcome your application. This is a fixed-term appointment funded for one year from date of hire with excellent possibility of re-funding.
These salary bands have been established to provide salary guidelines for staff positions.