Marketing Strategy Specialist 3 (Communications Strategist)

Penn State University

Campus/Location:
University Park Campus
Campus City:
University Park, PA
Date Announced:
03/27/2019
Date Closing:
open until filled
Job Number:
86599
Level/Salary Band:
03 – H – Exempt
Work Unit:
College of Engineering
Department:
Communications and Marketing / Architectural Engineering
Full/Part Time:
Full–Time

Description

The Penn State College of Engineering seeks a strategist to serve as lead communicator for the Department of Architectural Engineering (AE), with responsibility for recommending, deploying, measuring, and modifying communications’ tactics in support of priorities such as reputational enhancement, student and faculty recruiting, corporate engagement, and fundraising. Reporting to the college’s senior director of marketing and communications, with accountability to the head of AE, the strategist will oversee one or more undergraduate interns and serve as the content engine for a range of promotional, editorial, and outreach initiatives designed to generate awareness and interest and drive action. Typical areas of focus include planning, writing, distribution, maintenance, and measurement activities associated with journalistic-style news, feature, and research articles; marketing collateral materials; editorial publications including newsletters, magazines, and annual reports; websites and social media channels; direct mail and email campaigns; and advertising campaigns. Additionally, the strategist will be called upon to cover and photograph departmental events, some of which are after hours and off-campus. Typically requires a Bachelor's degree or higher plus four years of related experience, or an equivalent combination of education and experience. Working knowledge of Microsoft Office, basic knowledge of Adobe CS Suite (InDesign, Photoshop, Illustrator), and publication layout skills are preferred. Basic knowledge of photography and videography preferred. Basic knowledge of web planning, search-engine optimization, blogging platforms such as WordPress, and content management systems preferred. As core competencies, the position demands inquisitiveness, creativity, and excellent communication skills, particularly related to content development and writing about technical and complex topics in a journalistic style. The successful candidate will be motivated and collaborative with excellent interpersonal skills; someone able to connect with a myriad of stakeholders across the department and college including administrators, faculty, staff, students, alumni, and communications’ colleagues. Strong organizational and project management skills are required, with the ability to prioritize and handle multiple initiatives simultaneously in a fast-paced environment. Candidates should be prepared to provide writing samples and examples of previous work. This is a fixed-term appointment funded for one year from date of hire with excellent possibility of re-funding.

These salary bands have been established to provide salary guidelines for staff positions.

Salary Band Minimum Midpoint Maximum
A $16,584 $24,456 $32,328
B $18,240 $26,904 $35,556
C $19,728 $29,592 $39,456
D $21,708 $32,568 $43,416
E $24,312 $36,468 $48,612
F $27,228 $40,848 $54,456
G $30,012 $45,744 $61,500
H $34,188 $52,140 $70,080
I $38,988 $59,424 $79,908
J $43,716 $67,740 $91,812
K $50,712 $78,600 $106,488
L $58,836 $91,176 $123,528
M $68,232 $105,756 $143,292
N $80,508 $124,788 $169,068
O $93,492 $147,252 $201,024
P $110,340 $173,760 $237,192
Q $126,396 $199,056 $271,728
R $151,668 $238,872 $326,088