Marketing Strategy Specialist (Social Media Specialist)

Penn State University

University Park Campus
Date Announced:
Date Closing:
open until filled
Job Number:
Level/Salary Band:
  • 02 – G – Exempt
  • 03 – H – Exempt
Work Unit:
Strategic Communications
News and Media Relations
Full/Part Time:


Can you skillfully share news in 280 characters or less? Do you see your Instagram feed as a digital art gallery? Do you like telling stories via photos, videos, and emerging media? If so, you might be the person Penn State’s Office of Strategic Communications is looking for to join its social media team. We are seeking a social media specialist to help plan and execute short and long-term strategy for Penn State’s main social media accounts, as well as contribute to daily content production and curation on multiple digital platforms. This position will monitor social conversations and comments, responding as appropriate; seek out information of interest to our audiences; analyze content and campaigns; and compile reports. This job will be filled as a level 2 or level 3, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus two years of related experience, or an equivalent combination of education and experience for a level 2. Additional experience and/or education and competencies are required for higher level jobs. Experience working in a higher education setting is preferred, but not required. Along with experience managing social media accounts in a professional capacity, the ideal candidate will have excellent verbal, written, and interpersonal skills; an understanding of and familiarity with a wide range of social media platforms and management tools; and knowledge of public relations principles and best practices. Basic photography and video skills are essential, and demonstrated success using visual storytelling to drive engagement is desired. Flexibility, a balance of creative and analytical skills, and the ability to work with a team and self-manage are essential.

These salary bands have been established to provide salary guidelines for staff positions.

Salary Band Minimum Midpoint Maximum
A $16,584 $24,456 $32,328
B $18,240 $26,904 $35,556
C $19,728 $29,592 $39,456
D $21,708 $32,568 $43,416
E $24,312 $36,468 $48,612
F $27,228 $40,848 $54,456
G $30,012 $45,744 $61,500
H $34,188 $52,140 $70,080
I $38,988 $59,424 $79,908
J $43,716 $67,740 $91,812
K $50,712 $78,600 $106,488
L $58,836 $91,176 $123,528
M $68,232 $105,756 $143,292
N $80,508 $124,788 $169,068
O $93,492 $147,252 $201,024
P $110,340 $173,760 $237,192
Q $126,396 $199,056 $271,728
R $151,668 $238,872 $326,088