Marketing and Communications Manager 4 (Assistant Director, Issues Communications)

Penn State University

University Park Campus
Date Announced:
Date Closing:
open until filled
Job Number:
Level/Salary Band:
04 – L – Exempt
Work Unit:
Office of The President
Strategic Communications - News and Media Relations
Full/Part Time:


The Office of Strategic Communications - Penn State’s central news, public relations, and marketing division—is looking for an Assistant Director for Issues Communications to join our team. This newly created position, which will report to the Associate Vice President for News and Media Relations (NMR) and work closely with the NMR senior director, will serve as one of the day-to-day leads on issues and crises facing the University. We are seeking an agile leader with issues and crisis experience who can effectively coordinate issues-based initiatives with our highly collaborative social media, proactive media, and internal public relations teams. This individual will help incorporate proven best-practice strategies into our issues management and crisis communications, understand news cycles and anticipate key communications opportunities and milestones, and effectively engage with top-tier media. The ability to work closely with senior leadership realizing University communications goals and objectives is critical. Understanding how challenges facing the nation and the University might impact students, faculty, senior administrators, and other key audiences is crucial. This position requires a thorough understanding of digital communications and the ability to recommend appropriate social media strategies/tactics to reach key audiences and disseminate core messages and information. Responsibilities include overseeing the development of media statements focused on the University’s overall reputation, writing key narratives, and creating high-quality materials such as position papers and fact sheets. The successful candidate will work on processes and protocols for updating internal audiences and tracking emerging and continuing issues, coordinate and provide media training and preparation, support Penn State’s various campus locations as issues emerge, and be available to respond to crisis situations. Typically requires a Bachelor's degree or higher plus eight years of related experience, or an equivalent combination of education and experience. Master’s Degree preferred in communications, public relations, journalism, English, marketing, business, or similar field. Strong attention to detail, experience managing multiple ongoing priorities, and the ability to maintain quality and composure in a fast-paced, deadline-driven environment are essential. Experience building relationships and working effectively with diverse stakeholders such as legal and senior-level executives are highly desired. This is a fixed-term appointment funded for one year from date of hire with excellent possibility of re-funding.

These salary bands have been established to provide salary guidelines for staff positions.

Salary Band Minimum Midpoint Maximum
A $16,584 $24,456 $32,328
B $18,240 $26,904 $35,556
C $19,728 $29,592 $39,456
D $21,708 $32,568 $43,416
E $24,312 $36,468 $48,612
F $27,228 $40,848 $54,456
G $30,012 $45,744 $61,500
H $34,188 $52,140 $70,080
I $38,988 $59,424 $79,908
J $43,716 $67,740 $91,812
K $50,712 $78,600 $106,488
L $58,836 $91,176 $123,528
M $68,232 $105,756 $143,292
N $80,508 $124,788 $169,068
O $93,492 $147,252 $201,024
P $110,340 $173,760 $237,192
Q $126,396 $199,056 $271,728
R $151,668 $238,872 $326,088