Director of Strategic Communications

Penn State University

Penn State Altoona
Date Announced:
Date Closing:
open until filled
Job Number:
Level/Salary Band:
  • 03 – K – Exempt
  • 04 – L – Exempt
Work Unit:
Vice President For Commonwealth Campuses - Penn State Altoona
Full/Part Time:


Penn State Altoona invites applications for the position of Director of Strategic Communications. The Director will report to the Chancellor and provide leadership and oversight for the strategically-directed marketing, communications, and public relations initiatives of the College. Primary duties include: Develop and oversee the overall marketing, public relations, and communications strategies to advance the College's mission and enhance its image and visibility to internal and external audiences; manage staff and budget for the Office of Strategic Communications; lead campus crisis communications team with responsibility for crisis communications preparation and response in coordination with Emergency Response Plan; oversee creative efforts of major publications, advertising, recruitment materials, and event-related communications; ensure consistency of University standards for style, content, and design; oversee non-crisis media relations and public information efforts; serve as chief campus spokesperson as appropriate; oversee social media content and website content management and organizational structure; oversee College special events, including commencement, anniversary events, and community events; provide support and counsel to the Chancellor, administrators, and faculty on complex and/or sensitive communications issues. Serve as speechwriter for the Chancellor as appropriate; Participate in University-wide initiatives in strategic marketing as a team leader or member, in particular act as liaison and collaborate with the University's Office of Strategic Communications on the development and implementation of strategy. Penn State Altoona ( is a multi-campus, four-year college of The Pennsylvania State University in Altoona, Pennsylvania. Penn State Altoona cultivates a vibrant learning environment through excellence in teaching, research, and creative activities, and offers the advantages of an intimate college teaching environment with the readily available resources of a major research university. Situated in the beautiful Allegheny Mountains of Central Pennsylvania, Penn State Altoona offers 25 baccalaureate degrees, 6 associate degrees, and the first two years of more than 160 Penn State baccalaureate majors. The College is continuing to strategically expand its degree offerings. The campus community consists of roughly 3,600 students and more than 600 faculty and staff members. Penn State Altoona is located 40 miles from University Park, the flagship campus of Penn State, and our proximity affords individuals the ability to interact easily with colleagues and presents many opportunities for mutual collaboration. This job will be filled as a level 3, or level 4, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus five years of related experience, or an equivalent combination of education and experience for a level 3. Additional experience and/or education and competencies are required for higher level jobs. An M.B.A. or related Master’s degree is preferred, but not required. Qualified candidates must possess superior understanding of technology, strong verbal and written communication skills, effective relationship-building and diplomacy interpersonal skills, an understanding of and appreciation for the academy and educational enterprise, and the ability to manage multiple and competing priorities in a dynamic environment. Preferred candidates will have demonstrated marketing communications success in a corporate, education, or agency setting and experience leading a seasoned team in a complex environment. Candidates must be able to provide a portfolio that includes evidence of authored articles, multifaceted and innovative marketing campaigns, etc.

These salary bands have been established to provide salary guidelines for staff positions.

Salary Band Minimum Midpoint Maximum
A $16,584 $24,456 $32,328
B $18,240 $26,904 $35,556
C $19,728 $29,592 $39,456
D $21,708 $32,568 $43,416
E $24,312 $36,468 $48,612
F $27,228 $40,848 $54,456
G $30,012 $45,744 $61,500
H $34,188 $52,140 $70,080
I $38,988 $59,424 $79,908
J $43,716 $67,740 $91,812
K $50,712 $78,600 $106,488
L $58,836 $91,176 $123,528
M $68,232 $105,756 $143,292
N $80,508 $124,788 $169,068
O $93,492 $147,252 $201,024
P $110,340 $173,760 $237,192
Q $126,396 $199,056 $271,728
R $151,668 $238,872 $326,088