Marketing Research Specialist (Marketing Analyst)
The Office of Development Communications seeks a Marketing Analyst to assist in the research and development of trends and strategies in the marketing of fundraising opportunities for The Pennsylvania State University. This position will play a key role in helping internal clients understand the marketplace and prospect needs as related to development objectives at Penn State. The Marketing Analyst will conduct quantitative, qualitative, and secondary research focused on identifying potential new approaches and shaping marketing strategies and will be responsible for conducting research related to market sizing, needs analysis, product optimization, pricing, consumer segmentation and targeting, and marketing communications. Will manage all aspects of projects, including identifying market research objectives, designing research methodology, developing questionnaires and discussion guides, coordinating research stimuli, implementing and analyzing research, and reporting on findings. Find and utilize secondary research sources to answer business questions or provide background for primary research. Act as a consultant to internal clients by understanding their business and specific needs, providing them with actionable research findings, and educating them on the ways research can help answer their business questions. Ensure the integrity and correct interpretation of all market research information. Keep up-to-date on industry trends and research methodologies, and develop a robust contact list of professional tool users who can be contacted for in-person research. This job will be filled as a level 2, or level 3, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus two years of related experience, or an equivalent combination of education and experience for a level 2. Additional experience and/or education and competencies are required for higher level jobs. Proficiency with Microsoft Suite required and experience with survey software and video editing tools a plus. The successful candidate must possess strong problem definition and solution skills, strong project management, prioritization, and organizational skills, proven data gathering and analytical skills as well as the ability to synthesize findings from disparate data sources, and strong interpersonal, written and verbal communication skills. The Marketing Analyst must have a natural curiosity about the motivations behind consumer behavior and the love of both data analysis and personal interaction.
These salary bands have been established to provide salary guidelines for staff positions.