Digital Media Marketing Strategist

Campus/Location:
University Park Campus
Date Announced:
09/30/2016
Date Closing:
open until filled
Job Number:
66948
Level/Salary Band:
  • 02 – G – Exempt
  • 03 – H – Exempt
Work Unit:
Outreach
Department:
WPSU Penn State
Full/Part Time:
Full–Time

Description

WPSU Penn State is seeking a goal-oriented Marketing Strategy Specialist for the role of digital marketing and brand collateral coordinator. This is an excellent opportunity for someone who has a genuine passion for participating in online communities, actively seeking station publicity opportunities, and representing the brand persona of WPSU-TV, FM, and digital. The major role of the coordinator is to develop and execute a social media growth strategy, deploy day-to-day content, create and maintain a social media content calendar, and compile comprehensive digital media reports and populate a dashboard of goal progress. As part of our marketing team, the strategist will also oversee the print marketing collateral production. Writing, editing, and a sharp eye for accuracy and attention to detail and the ability to organize and manage multiple projects is critical. This job will be filled as a level 2, or level 3, depending upon the successful candidate's competencies, education, and experience. Typically requires a Bachelor's degree or higher plus two years of related experience, or an equivalent combination of education and experience for a level 2. Additional experience and/or education and competencies are required for higher level jobs. A comprehensive understanding of social media platforms plus two to four years of digital advertising experience, and evidence of using social media as part of a business strategy is preferred. The flexibility to participate in live TV productions and events at night or on weekends two to three times a month is required. We seek candidates who are able to demonstrate experience and ability to advance Outreach and Online Education’s diversity initiative. This is a fixed-term appointment funded for one year from date of hire with excellent possibility of re-funding.

These salary bands have been established to provide salary guidelines for staff positions.

Salary Band Minimum Midpoint Maximum
A $16,104 $23,748 $31,392
B $17,712 $26,124 $34,524
C $19,152 $28,728 $38,304
D $21,072 $31,620 $42,156
E $23,604 $35,400 $47,196
F $26,436 $39,660 $52,872
G $29,136 $44,412 $59,712
H $33,192 $50,616 $68,040
I $37,848 $57,696 $77,580
J $42,444 $65,772 $89,136
K $49,236 $76,308 $103,392
L $57,120 $88,524 $119,928
M $66,240 $102,672 $139,116
N $78,168 $121,152 $164,148
O $90,768 $142,968 $195,168
P $107,124 $168,696 $230,280
Q $126,396 $199,056 $271,728
R $151,668 $238,872 $326,088